Your consumers make decisions based on emotions and logic. User Experience (UX) design is grounded in understanding a user’s journey; it considers the emotions they feel and the logical course they take when using your product. UX designers discover who a user is and what they want to see, then marry those findings with your business needs.
UX design accomplishes the goals of all parties involved: your organization and your users. Great UX design makes the journey to those goals seamless.
A beautifully designed, intuitive website can turn site visitors into customers. User Interface (UI) design knows how your customer thinks; it anticipates their path through your site and knows what they will want to see. Well-thought-out UI design provides intuitive cues and interactions with your site visitor, making their experience feel effortless.